Björnkläder
Storytelling and long-form brand articles focusing on craftsmanship, product quality, and the heritage of the brand.
Below is one example:
Björnkläders produktteam
Rickard Eklund
COPYWRITER
I turn company facts into stories people remember
Copywriting • Storytelling • Ghostwriting
For project inquiries:
Selected Clients and Brands:
Copywriting & Brand Projects:
Copywriter:
Alligo/Swedol
Freelance copywriter working with Swedol since 2021, writing for several brands across the Alligo portfolio.
Projects include web copy, campaigns, product communication, articles, presentations, and print.
Scroll down to see selected work.
BRANDS:
AWARD
Brand and marketing copy including website text, social media, presentations, and the storytelling article “The Light Along the Way,” published both online and in print.
Below is one example:
INNO
“A screw is just a screw, right?”
Not if INNO has anything to say about it.
Website copy, brand presentations, and an article about INNO’s products and philosophy.
Univern
Product communication and brand copy for Univern, focusing on technical workwear designed for extreme outdoor environments and the ProTec layered system.
CONCEPTS & SERVICES:
Smart Service
Website copy for Smart Service, a smart storage solution concept within Swedol.
Read about Smart Service here
Signal Lucence
Web copy for Signal Lucence, a fluorescent safety material used in workwear to improve visibility in low-light environments.
View the case here.
Storytelling & Content:
Podcast Producer:
Storypodden
Co-creator, writer, and producer of Storypodden, a podcast about storytelling in film, literature, TV, theatre, and mythology.
I was responsible for research, scriptwriting, recording, editing, music and rights management, publishing, and distribution across platforms such as Spotify, Apple Podcasts, and Google Podcasts.
Over three seasons, we explored dramatic structure, characters, themes, and narrative techniques — always with the core question:
How are stories built?
Listen here:
Books & Ghostwriting:
Ghostwriter:
Graphera Förlag
Ghostwriting – True Fit: A Collected History of Denim
Graphera Publishing
Commissioned by Graphera Publishing to ghostwrite True Fit, a book exploring the history and cultural impact of denim through the collection of renowned vintage collector Viktor Fredbäck.
The project involved eight months of research, structuring, and writing. All historical information in the book was carefully researched and verified to ensure accuracy.
The finished book traces denim’s journey from 19th-century workwear in American silver mines to a global cultural and fashion icon.
The book has since been distributed in more than 20 countries.
Let’s talk.
Available for selected work.
Based in Sweden • Working Internationally